Date: 7 months ago   Category: Auto

The head of Lexus Europe Pascal Rouge – about Lexus brand DNA, about new reality and about the forthcoming premieres


On October 8, 2018 in Odessa the national premiere of new generation of the Lexus ES business sedan - was held during the ceremonial opening of absolutely new official dealer center Lexus. At opening of the ultramodern dealer center created according to the new global concept of the Lexus brand there was also a head of Lexus Europe Pascal Rouge who answered questions of the Correspondent. Describe the vision of development of the Lexus brand within the next several years? Vision consists in passing from a role of the producer of the most magnificent cars to a role of great mobile provider. Allow me to explain what I mean. Today the Lexus brand as you know, is quite young, it is about 30 years old. The brand was born in the USA, at first we developed one car, there passed years and we reached very high level. But all this concerns first of all cars. If you ask me about the following 10 or 20 years, then I think that the world will be more mobile, and advanced services of mobility will become more and more demanded. At least, in the large cities. I do not know how fast it will become relevant and for Ukraine. But, if we take Western Europe, any country, you will see what less people buys the car in personal property. But more and more people want to pay only when they really use the car. And it is serious psychological transformation in perception of requirement of the car. It means, as for us it is important to move in this direction, to correspond to this trend. Therefore we want that Lexus was not just a supplier of cars, but also provided a mobile solution to people. It corresponds our to DNA which incorporated the best experience of Lexus today. And now the question is in how we taking into account today's experience will work tomorrow. When you just takes the car from time to time, and all of us will equally continue to provide you services in the highest Lexus standard. Such is our vision, and such is our task. So you offer clients of Lexus, except bonus cars? It just what I spoke about. Today, of course, we have fantastic models of a car. You can even not hope that I will tell something else. Together with each sold car we try to provide all experience of Lexus. It means that we consider each client as guest in our house. Omotenasha – the Japanese culture of hospitality, hospitality allows to anticipate all customer needs, trying to pay attention maximum to any details. This, that special that is in the attitude towards our clients. Always, if they have some inquiry, it needs to be satisfied. And it not just vision, declarations or words. It is confirmed by all statistics and all researches conducted by us in many markets, especially - in Western Europe. In the last 10-15 years of Lexus always wins first place, so far as concerns approach to clients. What in

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